We recently had the privilege to sponsor the Hungarian Pavilion at the 2024 Venice Art Biennale, featuring Márton Nemes’s “Techno Zen”—a transcendent display that merges the vibrancy of techno culture with Zen-like serenity. For this very special occasion, Gittinger Pince specially disgorged the 2021 Incider into Jeroboam (3 litre) bottles and also reserved some Mathusalem (6 litre) bottles, enhancing the celebratory spirit of the event. This immersive environment, designed as a painting-based Gesamtkunstwerk, pushes the boundaries of traditional painting by incorporating elements like laser-cut steel and car paint, creating a multisensory experience that draws visitors into a hypnotic spatial dynamic. Nemes’s work reflects a shift from escapism to transcendental experiences, using the interplay of light, sound, and movement to transform the pavilion into an abstract, nightclub-like atmosphere. This pivotal exhibition not only showcases the fusion of techno and technology but also honors the spirit of the pavilion’s Art Nouveau heritage by intertwining various forms of art and technology to revolutionize our sensory perceptions.
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